Principles of Marketing

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Overview

Subject area

BA

Catalog Number

1400

Course Title

Principles of Marketing

Department(s)

Description

Consideration of marketing strategy from a customer's point of view. Course deals with principles and practices of the distribution process, including product pricing, promotion, distribution channels, market research, governmental regulations.

Typically Offered

Fall, Spring

Academic Career

Undergraduate Kingsborough CC

Liberal Arts

No

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

011659

Course Schedule

Schedule

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