Advertising: Theory and Practice
Download as PDF
Overview
Subject area
BA
Catalog Number
5200
Course Title
Advertising: Theory and Practice
Department(s)
Description
Advertising, its methods and its role in business. An introduction to media, copy, research, layout, production, direct mail, and campaign strategy.
Typically Offered
Fall, Spring
Academic Career
Undergraduate Kingsborough CC
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
011665
Course Schedule
Schedule
Expand all No Sections Found